Our story

Liv started with a frustration: the perfect tee didn't exist. Everything was too thin, too short-lived, too eager to follow a trend it would outlive by a season.

So we made our own. One fabric, dialled in over dozens of samples. One cut, refined until it fell right on every body we tried it on. No logos to grow tired of. No drop calendar built to make you anxious.

What goes into every shirt:

• 280gsm long-staple cotton — dense enough to drape, soft from the first wear

• Garment-dyed and pre-shrunk, so the fit you buy is the fit you keep

• Cut deliberately oversized — dropped shoulders, wide boxy body

• A ribbed collar that holds its shape wash after wash

• Made in small runs, by people we know, paid properly

We'd rather sell you one shirt you keep for a decade than ten you replace every year. That's the whole idea — fewer, better, worn until it's yours.

Everything ships carbon-neutral. Everything comes back free if it isn't right.

Built slowly. Made to last. — Liv Design Studio, Tel Aviv